When I see a political add that actually speaks about YOU as a candidate and about the merits of YOUR platform, I'd likely pay a lot more attention to your add. I say “likely” because for the life of me, I can’t remember the last time I saw one.
If on the other hand, you use your time (and to be quite honest, it’s really MY time we are talking about here - as your add is an unwanted intrusion into my word) steering around facts, putting up smoke and mirror screens, belittling your opponent, and trying to convince me why I SHOULDN’T vote for the “other candidate” instead of voting FOR YOU – I simply tune out. Well, that’s not completely true. I pay just enough attention to remember who you so when I am alone in that booth, exercising the right that many people gave their lives to obtain and defend, I will know which box(es) to leave BLANK.
For the record this applies to the “I’m [candidate’s name] and I approve this message.” as much as the “This add paid for by the [political action committee’s name].”
Absolutely!
ReplyDelete(Except I think you mean ad, not add)